Building a B2B Gifting Platform for Made by Marge
A custom, Shopify-integrated web app that opened an entirely new sales channel for a fast-growing cookie-dough brand.
Key Results
New Channel Revenue
Bulk Ordering
Gift Subscriptions
1Context
Made by Marge sells fresh-baked cookie dough direct to consumers. Margaret wanted to grow beyond her existing channels and reach businesses—opening a B2B gifting motion where a company could send cookie dough to its people at scale.
The problem was operational. Placing dozens or hundreds of orders by hand, tracking recurring gifts, and keeping it all in sync with her store simply wasn't feasible manually. She needed software that made bulk and recurring gifting effortless, and that plugged straight into the Shopify system she already runs on.
2Problem
A promising sales channel was locked behind manual operations.
Bulk orders meant placing dozens or hundreds of Shopify orders one at a time
Recurring gifts—like employee birthdays—required tracking every recipient and date by hand
Any workaround outside Shopify would create a parallel process to maintain and reconcile
Without software, the B2B gifting motion couldn't exist at all.
3Strategy
Instead of a generic storefront, we built the exact workflow her new buyers needed.
Make bulk and recurring effortless
One CSV upload should turn into many orders, shipped on schedule.
Integrate natively
Orders had to flow into the Shopify order-management system she already runs, with no parallel process.
Position for gifting audiences
Design the product around HR, client relations, investor relations, and individual gifters.
4Execution
Batch Subscriptions from a CSV
The core flow turns a spreadsheet into a gifting program.
A business uploads a list of recipients and dates—such as employees and their birthdays
The app automatically creates a subscription for each recipient, scheduled to send on the right day
Recurring gifts ship on birthdays and key dates, automatically
Bulk One-Time Orders
For one-off occasions, the same upload flow places everything at once.
Need to send dough to every client who closed last month? Upload the list and the app places all the orders as a single flow
No more copying orders into Shopify one at a time
Native Shopify Integration
The app creates the batch orders programmatically inside her Shopify store.
Everything is fulfilled and tracked through her existing order-management system
No parallel process to maintain—the gifting platform and the store stay in sync by construction
Positioned for New Audiences
The product was designed around the buyers the new channel would serve.
HR and people teams: employee birthday and milestone gifting on autopilot
Client and investor relations: thoughtful gifts to clients, portfolio companies, and investors
Individual gifters: subscription gifts for friends and family on recurring occasions